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Talent Acquisition for Advertisement Production

To create compelling visual content, Healux actively recruits models for their thread lifting procedure demonstrations and advertisements. In February 2025, the company posted a casting call specifically seeking models for sillifting case demonstrations3. This suggests a continuous production schedule of before-and-after content showcasing their product efficacy.

The company appears to work with both professional models and actors for their beauty-related content4. A portfolio featuring a female model for Hilux beauty shooting includes tags such as "beauty," "cosmetics," "advertisement," "web drama," and "viral advertisement," indicating the diverse formats of content being produced4. This strategic use of professional talent helps Healux create polished, high-quality visual content that effectively communicates their aesthetic values and product benefits.

Healux has made substantial investments in building advanced media production capabilities through their LED Vision Studio, positioning the company as an innovative force in beauty advertising. Their strategic approach encompasses diverse content formats ranging from educational webinars to web dramas, supporting both professional education and consumer marketing objectives. As their i-THREAD product gains international regulatory approvals and market penetration, these enhanced media production capabilities will likely play an increasingly important role in communicating product benefits and building brand awareness across global markets.

By bringing sophisticated production capabilities in-house, Healux demonstrates a forward-thinking approach to beauty industry marketing, recognizing the growing importance of high-quality visual content in communicating complex aesthetic procedures and outcomes. Their integrated approach to education, product development, and media production provides a strong foundation for continued growth in the competitive medical aesthetics sector.